COURSES

Bachelor of Arts

in MUSIC ENTREPRENEURSHIP

(International Programme)

Curriculum 2020

Total Credits:  132 Credits

     1. General Education Courses            30 Credits 
     2. Core Courses     33 Credits
     3. Major Required Courses 30 Credits
     4. Concentration Courses         18 Credits
     5. Major Elective Courses        12 Credits
     6. Free Elective Courses             9 Credits    

1. General Education Courses (30 Credits)

12 Credits

BG 1001 English I 3 (2-3-6)
BG 1002 English II 3 (2-3-6)
BG 2000 English III 3 (2-3-6)
BG 2001 English IV 3 (2-3-6)

6 Credits

BBA 1003 Introduction to Microeconomics & Personal Finance 3 (3-0-6)
GE 2202 Ethics 3 (3-0-6)

3 Credits

MU 1231 History and Literature of Music 3 (3-0-6)

6 Credits

MA 1000 Business Mathematics and Statistics 3 (3-0-6)
MB 1500 Introduction to Data Science 3 (3-0-6)

General Education Elective Courses                        3 Credits

Students are required to choose any one of the following courses.

ECO 2200 Introduction to Economics 3 (3-0-6)
GE 1102 Introduction to Philosophy 3 (3-0-6)
GE 1203 Society, Politics and Economics 3 (3-0-6)
GE 1205 ASEAN Ways 3 (3-0-6)
GE 1206 Philosophy of Sufficiency Economy 3 (3-0-6)
GE 1207 Fundamental Psychology 3 (3-0-6)
GE 1301 Environmental Science 3 (3-0-6)
GE 1302 Ecology and Sustainability 3 (3-0-6)
GE 1403 Communication in Thai 3 (3-0-6)
GE 1405 Thai Language and Culture 3 (3-0-6)
GE 1406 Burmese Language 3 (3-0-6)
GE 1407 Russian Language 3 (3-0-6)
GE 1408 Thai Usage 3 (3-0-6)
GE 2102 Human Heritage and Globalization 3 (3-0-6)
GE 2103 Art of Reasoning 3 (3-0-6)
GE 2104 Thai Buddhism 3 (3-0-6)
GE 2105 Introduction to World Religion 3 (3-0-6)
GE 2106 Logical Thinking and Application 3 (3-0-6)
GE 2107 Applied Philosophy in Social Sciences 3 (3-0-6)
GE 2203 Art of Living 3 (3-0-6)
GE 2205 Communication and Multicultural society 3 (3-0-6)
GE 2206 Personality Development 3 (3-0-6)
GE 2207 Sport, Health and Wellness Development 3 (3-0-6)
GE 2208 Thai Politics and Government 3 (3-0-6)
GE 2301 Lifestyles in Dynamic World 3 (3-0-6)
GE 2302 Climate Change and Human Life 3 (3-0-6)
GE 2303 Building Brilliant Brain 3 (3-0-6)
GE 3401 Public Speaking in Thai 3 (3-0-6)
MA 1200 Mathematics for Business 3 (3-0-6)
MGT 2404 Managerial Psychology 3 (3-0-6)

2. Core Courses (33 Credits)

BAC 1601 Fundamentals of Financial Accounting 3 (3-0-6)
BBA 1001 Business Exploration 3 (3-0-6)
BBA 1104 Fundamentals of Marketing 3 (3-0-6)
MB 2500 Business Intelligence & Data Analytics 3 (3-0-6)
MB 2531 Music Business 3 (3-0-6)
MB 3512 Legal Aspects of Music Business 3 (3-0-6)
MB 3539 Methodology and Research Writing 3 (3-0-6)
MP 2400 Audio Fundamentals 3 (3-0-6)
MU 0201 Music Ensemble I 1 (0-2-1)
MU 1301 Music Fundamentals I 3 (3-0-6)
MU 1302 Music Fundamentals II 3 (3-0-6)
MU 1501 Chorus I 1 (0-2-1)
MU 1502 Chorus II 1 (0-2-1)
MU 7001-8 Concert and Seminar Attendance I-VIII 0 Credit  

3. Major Required Courses (30 Credits)

MB 3540 Digital Music Marketing 3 (3-0-6)
MB 3550 Feasibility Study for Music Entrepreneur 3 (3-0-6)
MB 4000 Internship in Music Entrepreneurship (240 hrs.)
MB 4500 Music Entrepreneurship Seminar 2 (2-0-4)
MB 4538 Concert Management 0 Credit
MP 2410 Music Computer Application 3 (1-4-4)
MP 2510 Visual Media for Musician 2 (1-2-3)
MP 2511 Digital Photography for Musician 1 (0-2-1)
MP 3411 Song Demo Production 3 (1-4-4)
MP 3510 Computer Graphic for Musician 3 (1-4-4)
MS 1001 Major Instrument I 2 (1-2-3)
MS 1002 Major Instrument II 2 (1-2-3)
MS 1003 Major Instrument III 2 (1-2-3)
MS 1004 Major Instrument IV 2 (1-2-3)
MS 4001 Senior Project I 0 (0-9-0)
MS 4002 Senior Project II 0 (0-9-0)
MU 2131 Basic Songwriting 2 (2-0-4)

4. Concentration Courses (18 Credits)

Choose 1 out of 13

MP 3430 Computer Music and Digital Audio 3 (3-0-6)
MP 3431 Music Production Analysis 3 (2-3-4)
MP 4432 Audio Recording 3 (2-3-4)
MP 4433 Mixing and Mastering 3 (2-3-4)
MU 4130 Music for Visual Media 3 (2-2-5)
MU 4131 Commercial Music Arranging 3 (2-2-5)
MP 4432 Audio Recording 3 (2-3-4)
MS 1005 Major Instrument V 2 (1-2-3)
MS 1006 Major Instrument VI 2 (1-2-3)
MS 1007 Major Instrument VII 2 (1-2-3)
MS 1008 Major Instrument VIII 2 (1-2-3)
MU 0202 Music Ensemble II 1 (0-2-1)
MU 0203 Music Ensemble III 1 (0-2-1)
MU 0204 Music Ensemble IV 1 (0-2-1)
MU 0205 Music Ensemble V 1 (0-2-1)
MU 2700 Introduction to Music Education 3 (3-0-6)
MB 3541 Online Social Media for Music Business 3 (3-0-6)
MB 3551 Creative Music Entrepreneurship 3 (3-0-6)
MB 3561 Artist and Music Management 3 (3-0-6)
MB 4560 Machine Learning & Data Mining 3 (3-0-6)
MB 4561 AI Application in Music Business 3 (3-0-6)
MB 4562 Data Visualization 3 (3-0-6)
MP 3430 Computer Music and Digital Audio 3 (3-0-6)
MP 4432 Audio Recording 3 (2-3-4)
MS 3001 Songwriting/Composition I 2 (1-2-3)
MS 3002 Songwriting/Composition II 2 (1-2-3)
MS 3003 Songwriting/Composition III 2 (1-2-3)
MU 4130 Music for Visual Media 3 (2-2-5)
MU 4131 Commercial Music Arranging 3 (2-2-5)
CA 1023 Introduction to Live Event Creation and Management 3 (5-2-2)
LIVE 2101 Script Analysis and Creation for Live Events 3 (5-2-2)
LIVE 2102 Design for Live Event Creation and Management 3 (5-2-2)
LIVE 2103 Acting for Live Events 3 (4-4-1)
LIVE 3103 Show Directing 3 (4-4-1)
MU 4100 Musical Theatre 3 (4-4-1)
BMK 3202 Digital Marketing 3 (3-0-6)
BMK 3410 Digital Customer Insights 3 (3-0-6)
BMK 3411 Content Marketing 3 (3-0-6)
BMK 4403 Digital Media Strategies 3 (3-0-6)
BMK 4404 Digital Marketing in Practice 3 (3-0-6)
MB 3541 Online Social Media for Music Business 3 (3-0-6)
MGT 2900 Principles of Management 3 (3-0-6)
MGT 3905 Operation Management 3 (3-0-6)
MGT 3923 Strategic Human Resources Management 3 (3-0-6)
MGT 4117 Entrepreneur and Innovation 3 (3-0-6)
MGT 3620 Global Marketing 3 (3-0-6)
MGT 4730 Marketing Management 3 (3-0-6)
CA 1021 Introduction to Advertising and Branding 3 (3-0-6)
AD 2100 Consumer Insight 3 (3-0-6)
AD 2101 Idea Generation in Advertising 3 (5-2-2)
AD 2102 Principles of Marketing Communication 3 (3-0-6)
AD 3112 Brand Communication 3 (3-0-6)
AD 3114 Interactive Advertising and Marketing Communication 3 (3-0-6)
ART 1208 Computer Graphics Foundation 3 (5-2-2)
ART 2311 Photography 3 (5-2-2)
CGI 2205 Motion Graphic Design 3 (5-2-2)
CGI 2235 Introduction to Motion Picture 3 (5-2-2)
CGI 2236 Introduction to Sound Design 3 (5-2-2)
MP 3430 Computer Music and Digital Audio 3 (3-0-6)
EN 2230 Listening and Speaking 3 (3-0-6)
EN 3212 Communicative Writing Skill Development 3 (3-0-6)
EN 3213 Business Communication in English 3 (3-0-6)
EN 4232 Business Conversation 3 (3-0-6)

Elective Courses                                                  6 Credits

Students can take any course from the Department of Business English

upon completion of the prerequisites (if  any).

FR 1500 Introduction to French 3 (3-2-7)
FR 1501 French I 3 (3-2-7)
FR 2501 French II 3 (3-2-7)
FR 2502 French III 3 (3-2-7)

Elective Courses                                                  6 Credits

Students can take any course from the Department of Business French

upon completion of the prerequisites (if  any).

CN 1400 Introduction to Chinese 3 (3-0-6)
CN 1401 Chinese I 3 (3-0-6)
CN 2401 Chinese II 3 (3-0-6)
CN 2402 Chinese III 3 (3-0-6)

Elective Courses                                                  6 Credits

Students can take any course from the Department of Business Chinese

upon completion of the prerequisites (if  any).

JA 1700 Introduction to Japanese 3 (3-0-6)
JA 1701 Japanese I 3 (3-0-6)
JA 2701 Japanese II 3 (3-0-6)
JA 2702 Japanese III 3 (3-0-6)

Elective Courses                                                  6 Credits

Students can take any course from the Department of Business Japanese

upon completion of the prerequisites (if  any).

5. Major Elective Courses (12 Credits)

Students can choose 12 credits from any concentration course above or the courses listed below

EN 3289 English for Music Business 3 (3-0-6)
MB 2532 Music Industry 3 (3-0-6)
MB 3437 Virtual Band in Globalization Era 3 (3-0-6)
MB 3534 Music Management and Entrepreneurship 3 (3-0-6)
MB 3535 Music Licensing 3 (3-0-6)
MB 3536 Viral Music Marketing 3 (3-0-6)
MB 3537 Music Career Exposure 3 (3-0-6)
MB 3538 History of Music Industry in Thailand 3 (3-0-6)
MB 4510 Project Management for Music Entrepreneur 3 (3-0-6)
MB 4512 Music in Film Industry 3 (3-0-6)
MB 4533 Digital Music Publishing 3 (3-0-6)
MB 4534 Music Label Simulation 3 (3-0-6)
MB 4535 Digital Creativity in Music Promotion 3 (3-0-6)
MB 4540 Music Business Data Analysis 3 (3-0-6)
MB 4541 Music Business Finance and Accounting 3 (3-0-6)
MC 1260 Instrumentation and Score Preparation 2 (1-2-3)
MC 2161 Jazz Theory I 3 (3-0-6)
MC 2162 Jazz Theory II 3 (3-0-6)
MC 2163 Jazz Theory III 3 (3-0-6)
MC 2260 Introduction to Film Scoring 2 (2-0-4)
MC 2351 Piano Accompaniment I 1 (0-2-1)
MC 2352 Piano Accompaniment II 1 (0-2-1)
MC 2353 Piano Accompaniment III 1 (0-2-1)
MC 2361 Jazz Improvisation I 1 (0-2-1)
MC 2362 Jazz Improvisation II 1 (0-2-1)
MC 2363 Jazz Improvisation III 1 (0-2-1)
MC 2661 Improvisation for Composition I 2 (1-2-3)
MC 2662 Improvisation for Composition II 2 (1-2-3)
MC 3251 History of Music I 3 (3-0-6)
MC 3252 History of Music II 3 (3-0-6)
MC 3261 Dramatic Scoring 3 (3-0-6)
MC 3262 Dramatic Orchestration for Film 3 (3-0-6)
MC 3271 Jazz Composition and Arranging I 3 (3-0-6)
MC 3272 Jazz Composition and Arranging II 3 (3-0-6)
MC 3351 Conducting 3 (2-3-6)
MC 3501 Flamenco Techniques 2 (1-2-3)
MC 4011 Arranging and Orchestration I 2 (2-0-4)
MC 4012 Arranging and Orchestration II 2 (2-0-4)
MC 4160 Jazz Composition 3 (3-0-6)
MC 4561 Yamaha Music Pedagogy 3 (3-0-6)
MC 4562 Entrepreneurship for Musicians 3 (3-0-6)
MGT 3922 Introduction to New Venture 3 (3-0-6)
MGT 3924 Human Resources Development 3 (3-0-6)
MKT 3627 Sales Promotion 3 (3-0-6)
MKT 3628 Public Relations 3 (3-0-6)
MKT 3629 Pricing Strategy and Decision 3 (3-0-6)
MKT 3823 Marketing Channel Strategy and Decisions 3 (3-0-6)
MKT 4725 Competitive Analysis and Strategy 3 (3-0-6)
MKT 4726 Advertising and Creative Strategies 3 (3-0-6)
MKT 4806 Product and Brand Management 3 (3-0-6)
MP 3420 Music Notation Software 2 (1-2-3)
MP 3421 Critical Listening 3 (2-3-4)
MP 3422 Synthesizer Basic 1 (0-2-1)
MP 3423 Pro Tools 2 (1-2-3)
MP 3424 Logic 2 (1-2-3)
MP 3425 Cubase 2 (1-2-3)
MP 3426 Ableton Live 2 (1-2-3)
MP 3427 Drum Beat Programming 2 (1-2-3)
MP 3428 Live Sound Reinforcement 3 (1-4-4)
MP 3429 Sound in Digital Domain 3 (3-0-6)
MP 3520 Final Cut Pro 2 (1-2-3)
MP 3521 Music Video Production 3 (1-4-4)
MP 4420 Electronic Music Production 3 (3-0-6)
MP 4421 Digital DJ 3 (3-0-6)
MP 4422 Sound Design 3 (1-4-4)
MP 4423 Microphone Techniques 3 (1-4-4)
MP 4424 Music Production Skills 3 (1-4-4)
MS 2001 Minor Instrument I 2 (1-2-3)
MS 2002 Minor Instrument II 2 (1-2-3)
MS 2003 Minor Instrument III 2 (1-2-3)
MS 2004 Minor Instrument IV 2 (1-2-3)
MS 4001 Applied Composition I 2 (1-2-3)
MS 4002 Applied Composition II 2 (1-2-3)
MS 4003 Applied Composition III 2 (1-2-3)
MS 4004 Applied Composition IV 2 (1-2-3)
MS 4005 Applied Composition V 2 (1-2-3)
MS 4006 Applied Composition VI 2 (1-2-3)
MS 9001 Independent Music Study I 2 (1-2-3)
MS 9002 Independent Music Study II 2 (1-2-3)
MS 9003 Independent Music Study III 2 (1-2-3)
MS 9004 Independent Music Study IV 2 (1-2-3)
MU 0111 Ear Training I 1 (1-2-3)
MU 0112 Ear Training II 1 (1-0-3)
MU 0206 Music Ensemble VI 1 (0-2-1)
MU 0207 Music Ensemble VII 1 (0-2-1)
MU 0208 Music Ensemble VIII 1 (0-2-1)
MU 0301 String Ensemble I 3 (1-4-4)
MU 0302 String Ensemble II 3 (1-4-4)
MU 1200 Music and Choreography 3 (1-4-4)
MU 1303 Music Fundamentals III 3 (3-0-6)
MU 1304 Music Fundamentals IV 3 (3-0-6)
MU 1958 Thongchai McIntyre Studies 3 (3-0-6)
MU 2002 Bodyslam Studies 3 (3-0-6)
MU 2211 History of Thai Music 3 (3-0-6)
MU 2221 Popular Music Literature 3 (3-0-6)
MU 2332 Keyboard Skills 1 (0-2-1)
MU 2333 Guitar Skills 1 (0-2-1)
MU 2360 Basic Improvisation 1 (0-2-1)
MU 2503 Chorus III 1 (0-2-1)
MU 2504 Chorus IV 1 (0-2-1)
MU 2511 Vocal Diction I 1 (1-0-2)
MU 2512 Vocal Diction II 1 (1-0-2)
MU 2513 Vocal Diction III 1 (1-0-2)
MU 2514 Vocal Diction IV 1 (1-0-2)
MU 3121 Composition 3 (3-0-6)
MU 3133 Commercial Songwriting 3 (3-0-6)
MU 3134 Jingle Writing 3 (3-0-6)
MU 3135 Jazz Songwriting 3 (3-0-6)
MU 3231 Music Genre Studies 3 (3-0-6)
MU 3232 Hip-Hop and Rap Music 3 (3-0-6)
MU 3241 Vocal Literature 3 (3-0-6)
MU 3351 Conducting 3 (2-3-4)
MU 3551 Acting for Musicians 3 (1-4-4)
MU 3552 The Art of Guitar Making 3 (3-0-6)
MU 3602 Music Therapy 3 (3-0-6)
MU 3603 Music, Health, and Well-being 3 (3-0-6)
MU 3604 Music and Gender Studies 3 (3-0-6)
MU 3701 Music Education Management 3 (3-0-6)
MU 3702 Music Curriculum and Instruction 3 (3-0-6)
MU 3703 Methodology of Music Teaching 3 (3-0-6)
MU 3704 Music Teaching 3 (2-1-6)
MU 4103 Form and Analysis 3 (3-0-6)
MU 4112 Arranging 3 (3-0-6)
MU 4136 Advanced Jazz Songwriting 3 (3-0-6)
MU 4223 Music in Human Life 3 (3-0-6)
MU 4539 Music Cognition 3 (3-0-6)
MU 4545 Careers and Professions in Music 3 (3-0-6)
MU 4750 Music Pedagogy 3 (3-0-6)

6. Free Elective Courses (9 Credits)

Students can take free elective courses of 9 credits from any faculty at Assumption University upon completion of the prerequisites (if any).

*Subjects offered for non-music major-students taking as MINOR (18 Credits)

MB 2433 Computer Applications for Musician 3 (1-4-4)
MB 2531 Music Business 3 (3-0-6)
MB 2532 Music Industry 3 (3-0-6)
MB 3512 Legal Aspects in Music Business 3 (3-0-6)
MS 1301 Musical Skills I 2 (1-2-3)
MS 1302 Musical Skills II 2 (1-2-3)
MS 2301 Musical Skills III 2 (1-2-3)

**Subjects suggested for non-music major-students taking as FREE ELECTIVE COURSES

MB 1001 Music Business Fundamentals 3 (3-0-6)
MP 1001 Music Production Fundamentals 3 (1-4-4)
MS 1300 Introduction to Musical Skills 1 (0-2-1)
MU 1001 Music Appreciation 3 (3-0-6)
MU 1131 Pop Songwriting (Thai) 3 (3-0-6)
MU 1132 Pop Songwriting (English) 3 (3-0-6)