COURSES

Bachelor of Arts in MUSIC ENTREPRENEURSHIP

(International Programme)

Curriculum 2020

Total Credits: 132 Credits

1. General Education Courses	30 Credits
2. Core Courses	33 Credits
3. Major Required Courses	30 Credits
4. Concentration Courses	18 Credits
5. Major Elective Courses	12 Credits
6. Free Elective Courses	9 Credits

1. General Education Courses (30 Credits)

Language

12 Credits

BG 1001	English I	3 (2-3-6)
BG 1002	English II	3 (2-3-6)
BG 2000	English III	3 (2-3-6)
BG 2001	English IV	3 (2-3-6)

Social Science

6 Credits

BBA 1003	Introduction to Microeconomics & Personal Finance	3 (3-0-6)
GE 2202	Ethics	3 (3-0-6)

Humanities

3 Credits

MU 1231

History and Literature of Music

3 (3-0-6)

Science and Mathematics

6 Credits

MA 1000	Business Mathematics and Statistics	3 (3-0-6)
MB 1500	Introduction to Data Science	3 (3-0-6)

General Education Elective

General Education Elective Courses 3 Credits

Students are required to choose any one of the following courses.

ECO 2200	Introduction to Economics	3 (3-0-6)
GE 1102	Introduction to Philosophy	3 (3-0-6)
GE 1203	Society, Politics and Economics	3 (3-0-6)
GE 1205	ASEAN Ways	3 (3-0-6)
GE 1206	Philosophy of Sufficiency Economy	3 (3-0-6)
GE 1207	Fundamental Psychology	3 (3-0-6)
GE 1301	Environmental Science	3 (3-0-6)
GE 1302	Ecology and Sustainability	3 (3-0-6)
GE 1403	Communication in Thai	3 (3-0-6)
GE 1405	Thai Language and Culture	3 (3-0-6)
GE 1406	Burmese Language	3 (3-0-6)
GE 1407	Russian Language	3 (3-0-6)
GE 1408	Thai Usage	3 (3-0-6)
GE 2102	Human Heritage and Globalization	3 (3-0-6)
GE 2103	Art of Reasoning	3 (3-0-6)
GE 2104	Thai Buddhism	3 (3-0-6)
GE 2105	Introduction to World Religion	3 (3-0-6)
GE 2106	Logical Thinking and Application	3 (3-0-6)
GE 2107	Applied Philosophy in Social Sciences	3 (3-0-6)
GE 2203	Art of Living	3 (3-0-6)
GE 2205	Communication and Multicultural society	3 (3-0-6)
GE 2206	Personality Development	3 (3-0-6)
GE 2207	Sport, Health and Wellness Development	3 (3-0-6)
GE 2208	Thai Politics and Government	3 (3-0-6)
GE 2301	Lifestyles in Dynamic World	3 (3-0-6)
GE 2302	Climate Change and Human Life	3 (3-0-6)
GE 2303	Building Brilliant Brain	3 (3-0-6)
GE 3401	Public Speaking in Thai	3 (3-0-6)
MA 1200	Mathematics for Business	3 (3-0-6)
MGT 2404	Managerial Psychology	3 (3-0-6)

2. Core Courses (33 Credits)

BAC 1601	Fundamentals of Financial Accounting	3 (3-0-6)
BBA 1001	Business Exploration	3 (3-0-6)
BBA 1104	Fundamentals of Marketing	3 (3-0-6)
MB 2500	Business Intelligence & Data Analytics	3 (3-0-6)
MB 2531	Music Business	3 (3-0-6)
MB 3512	Legal Aspects of Music Business	3 (3-0-6)
MB 3539	Methodology and Research Writing	3 (3-0-6)
MP 2400	Audio Fundamentals	3 (3-0-6)
MU 0201	Music Ensemble I	1 (0-2-1)
MU 1301	Music Fundamentals I	3 (3-0-6)
MU 1302	Music Fundamentals II	3 (3-0-6)
MU 1501	Chorus I	1 (0-2-1)
MU 1502	Chorus II	1 (0-2-1)
MU 7001-8	Concert and Seminar Attendance I-VIII	0 Credit

3. Major Required Courses (30 Credits)

MB 3540	Digital Music Marketing	3 (3-0-6)
MB 3550	Feasibility Study for Music Entrepreneur	3 (3-0-6)
MB 4000	Internship in Music Entrepreneurship	(240 hrs.)
MB 4500	Music Entrepreneurship Seminar	2 (2-0-4)
MB 4538	Concert Management	0 Credit
MP 2410	Music Computer Application	3 (1-4-4)
MP 2510	Visual Media for Musician	2 (1-2-3)
MP 2511	Digital Photography for Musician	1 (0-2-1)
MP 3411	Song Demo Production	3 (1-4-4)
MP 3510	Computer Graphic for Musician	3 (1-4-4)
MS 1001	Major Instrument I	2 (1-2-3)
MS 1002	Major Instrument II	2 (1-2-3)
MS 1003	Major Instrument III	2 (1-2-3)
MS 1004	Major Instrument IV	2 (1-2-3)
MS 4001	Senior Project I	0 (0-9-0)
MS 4002	Senior Project II	0 (0-9-0)
MU 2131	Basic Songwriting	2 (2-0-4)

4. Concentration Courses (18 Credits)

Choose 1 out of 13

Music Production

MP 3430	Computer Music and Digital Audio	3 (3-0-6)
MP 3431	Music Production Analysis	3 (2-3-4)
MP 4432	Audio Recording	3 (2-3-4)
MP 4433	Mixing and Mastering	3 (2-3-4)
MU 4130	Music for Visual Media	3 (2-2-5)
MU 4131	Commercial Music Arranging	3 (2-2-5)

Music Performance

MP 4432	Audio Recording	3 (2-3-4)
MS 1005	Major Instrument V	2 (1-2-3)
MS 1006	Major Instrument VI	2 (1-2-3)
MS 1007	Major Instrument VII	2 (1-2-3)
MS 1008	Major Instrument VIII	2 (1-2-3)
MU 0202	Music Ensemble II	1 (0-2-1)
MU 0203	Music Ensemble III	1 (0-2-1)
MU 0204	Music Ensemble IV	1 (0-2-1)
MU 0205	Music Ensemble V	1 (0-2-1)
MU 2700	Introduction to Music Education	3 (3-0-6)

Music Business and Data Analytics

Compulsory Courses (9 Credits)

MB 3541	Online Social Media for Music Business	3 (3-0-6)
MB 3551	Creative Music Entrepreneurship	3 (3-0-6)
MB 3561	Artist and Music Management	3 (3-0-6)

(Students can take another 9 credits from either Track A or B)

Track A:

MB 4534	Music Label Simulation	3 (3-0-6)
MB 4535	Digital Creativity in Music Promotion	3 (3-0-6)
MB 4562	Data Visualization	3 (3-0-6)

Track B:

MB 4560	Machine Learning & Data Mining	3 (3-0-6)
MB 4561	AI Application in Music Business	3 (3-0-6)
MB 4562	Data Visualization	3 (3-0-6)

Songwriting/Composition

MP 3430	Computer Music and Digital Audio	3 (3-0-6)
MP 4432	Audio Recording	3 (2-3-4)
MS 3001	Songwriting/Composition I	2 (1-2-3)
MS 3002	Songwriting/Composition II	2 (1-2-3)
MS 3003	Songwriting/Composition III	2 (1-2-3)
MU 4130	Music for Visual Media	3 (2-2-5)
MU 4131	Commercial Music Arranging	3 (2-2-5)

Musical and Live Event Management

CA 1023	Introduction to Live Event Creation and Management	3 (5-2-2)
LIVE 2101	Script Analysis and Creation for Live Events	3 (5-2-2)
LIVE 2102	Design for Live Event Creation and Management	3 (5-2-2)
LIVE 2103	Acting for Live Events	3 (4-4-1)
LIVE 3103	Show Directing	3 (4-4-1)
MU 4100	Musical Theatre	3 (4-4-1)

Digital Marketing

BMK 3202	Digital Marketing	3 (3-0-6)
BMK 3410	Digital Customer Insights	3 (3-0-6)
BMK 3411	Content Marketing	3 (3-0-6)
BMK 4403	Digital Media Strategies	3 (3-0-6)
BMK 4404	Digital Marketing in Practice	3 (3-0-6)
MB 3541	Online Social Media for Music Business	3 (3-0-6)

Business Management

MGT 2900	Principles of Management	3 (3-0-6)
MGT 3905	Operation Management	3 (3-0-6)
MGT 3923	Strategic Human Resources Management	3 (3-0-6)
MGT 4117	Entrepreneur and Innovation	3 (3-0-6)
MGT 3620	Global Marketing	3 (3-0-6)
MGT 4730	Marketing Management	3 (3-0-6)

Advertising and Branding

CA 1021	Introduction to Advertising and Branding	3 (3-0-6)
AD 2100	Consumer Insight	3 (3-0-6)
AD 2101	Idea Generation in Advertising	3 (5-2-2)
AD 2102	Principles of Marketing Communication	3 (3-0-6)
AD 3112	Brand Communication	3 (3-0-6)
AD 3114	Interactive Advertising and Marketing Communication	3 (3-0-6)

Computer Motion and Graphic Design

ART 1208	Computer Graphics Foundation	3 (5-2-2)
ART 2311	Photography	3 (5-2-2)
CGI 2205	Motion Graphic Design	3 (5-2-2)
CGI 2235	Introduction to Motion Picture	3 (5-2-2)
CGI 2236	Introduction to Sound Design	3 (5-2-2)
MP 3430	Computer Music and Digital Audio	3 (3-0-6)

Business English

EN 2230	Listening and Speaking	3 (3-0-6)
EN 3212	Communicative Writing Skill Development	3 (3-0-6)
EN 3213	Business Communication in English	3 (3-0-6)
EN 4232	Business Conversation	3 (3-0-6)

Elective Courses 6 Credits

Students can take any course from the Department of Business English

upon completion of the prerequisites (if any).

Business French

FR 1500	Introduction to French	3 (3-2-7)
FR 1501	French I	3 (3-2-7)
FR 2501	French II	3 (3-2-7)
FR 2502	French III	3 (3-2-7)

Elective Courses 6 Credits

Students can take any course from the Department of Business French

upon completion of the prerequisites (if any).

Business Chinese

CN 1400	Introduction to Chinese	3 (3-0-6)
CN 1401	Chinese I	3 (3-0-6)
CN 2401	Chinese II	3 (3-0-6)
CN 2402	Chinese III	3 (3-0-6)

Elective Courses 6 Credits

Students can take any course from the Department of Business Chinese

upon completion of the prerequisites (if any).

Business Japanese

JA 1700	Introduction to Japanese	3 (3-0-6)
JA 1701	Japanese I	3 (3-0-6)
JA 2701	Japanese II	3 (3-0-6)
JA 2702	Japanese III	3 (3-0-6)

Elective Courses 6 Credits

Students can take any course from the Department of Business Japanese

upon completion of the prerequisites (if any).

5. Major Elective Courses (12 Credits)

Students can choose 12 credits from any concentration course above or the courses listed below

EN 3289	English for Music Business	3 (3-0-6)
MB 2532	Music Industry	3 (3-0-6)
MB 3437	Virtual Band in Globalization Era	3 (3-0-6)
MB 3534	Music Management and Entrepreneurship	3 (3-0-6)
MB 3535	Music Licensing	3 (3-0-6)

MB 3536	Viral Music Marketing	3 (3-0-6)
MB 3537	Music Career Exposure	3 (3-0-6)
MB 3538	History of Music Industry in Thailand	3 (3-0-6)
MB 4510	Project Management for Music Entrepreneur	3 (3-0-6)
MB 4512	Music in Film Industry	3 (3-0-6)
MB 4533	Digital Music Publishing	3 (3-0-6)
MB 4534	Music Label Simulation	3 (3-0-6)
MB 4535	Digital Creativity in Music Promotion	3 (3-0-6)
MB 4540	Music Business Data Analysis	3 (3-0-6)
MB 4541	Music Business Finance and Accounting	3 (3-0-6)
MC 1260	Instrumentation and Score Preparation	2 (1-2-3)
MC 2161	Jazz Theory I	3 (3-0-6)
MC 2162	Jazz Theory II	3 (3-0-6)
MC 2163	Jazz Theory III	3 (3-0-6)
MC 2260	Introduction to Film Scoring	2 (2-0-4)
MC 2351	Piano Accompaniment I	1 (0-2-1)
MC 2352	Piano Accompaniment II	1 (0-2-1)
MC 2353	Piano Accompaniment III	1 (0-2-1)
MC 2361	Jazz Improvisation I	1 (0-2-1)
MC 2362	Jazz Improvisation II	1 (0-2-1)
MC 2363	Jazz Improvisation III	1 (0-2-1)
MC 2661	Improvisation for Composition I	2 (1-2-3)
MC 2662	Improvisation for Composition II	2 (1-2-3)
MC 3251	History of Music I	3 (3-0-6)
MC 3252	History of Music II	3 (3-0-6)
MC 3261	Dramatic Scoring	3 (3-0-6)
MC 3262	Dramatic Orchestration for Film	3 (3-0-6)
MC 3271	Jazz Composition and Arranging I	3 (3-0-6)
MC 3272	Jazz Composition and Arranging II	3 (3-0-6)
MC 3351	Conducting	3 (2-3-6)
MC 3501	Flamenco Techniques	2 (1-2-3)
MC 4011	Arranging and Orchestration I	2 (2-0-4)
MC 4012	Arranging and Orchestration II	2 (2-0-4)
MC 4160	Jazz Composition	3 (3-0-6)
MC 4561	Yamaha Music Pedagogy	3 (3-0-6)
MC 4562	Entrepreneurship for Musicians	3 (3-0-6)
MGT 3922	Introduction to New Venture	3 (3-0-6)
MGT 3924	Human Resources Development	3 (3-0-6)
MKT 3627	Sales Promotion	3 (3-0-6)
MKT 3628	Public Relations	3 (3-0-6)
MKT 3629	Pricing Strategy and Decision	3 (3-0-6)
MKT 3823	Marketing Channel Strategy and Decisions	3 (3-0-6)
MKT 4725	Competitive Analysis and Strategy	3 (3-0-6)
MKT 4726	Advertising and Creative Strategies	3 (3-0-6)
MKT 4806	Product and Brand Management	3 (3-0-6)
MP 3420	Music Notation Software	2 (1-2-3)
MP 3421	Critical Listening	3 (2-3-4)
MP 3422	Synthesizer Basic	1 (0-2-1)
MP 3423	Pro Tools	2 (1-2-3)
MP 3424	Logic	2 (1-2-3)
MP 3425	Cubase	2 (1-2-3)
MP 3426	Ableton Live	2 (1-2-3)
MP 3427	Drum Beat Programming	2 (1-2-3)
MP 3428	Live Sound Reinforcement	3 (1-4-4)
MP 3429	Sound in Digital Domain	3 (3-0-6)
MP 3520	Final Cut Pro	2 (1-2-3)
MP 3521	Music Video Production	3 (1-4-4)
MP 4420	Electronic Music Production	3 (3-0-6)
MP 4421	Digital DJ	3 (3-0-6)

MP 4422

Sound Design

3 (1-4-4)

MP 4423	Microphone Techniques	3 (1-4-4)
MP 4424	Music Production Skills	3 (1-4-4)
MS 2001	Minor Instrument I	2 (1-2-3)
MS 2002	Minor Instrument II	2 (1-2-3)
MS 2003	Minor Instrument III	2 (1-2-3)
MS 2004	Minor Instrument IV	2 (1-2-3)
MS 4001	Applied Composition I	2 (1-2-3)
MS 4002	Applied Composition II	2 (1-2-3)
MS 4003	Applied Composition III	2 (1-2-3)
MS 4004	Applied Composition IV	2 (1-2-3)
MS 4005	Applied Composition V	2 (1-2-3)
MS 4006	Applied Composition VI	2 (1-2-3)
MS 9001	Independent Music Study I	2 (1-2-3)
MS 9002	Independent Music Study II	2 (1-2-3)
MS 9003	Independent Music Study III	2 (1-2-3)
MS 9004	Independent Music Study IV	2 (1-2-3)
MU 0111	Ear Training I	1 (1-2-3)
MU 0112	Ear Training II	1 (1-0-3)
MU 0206	Music Ensemble VI	1 (0-2-1)
MU 0207	Music Ensemble VII	1 (0-2-1)
MU 0208	Music Ensemble VIII	1 (0-2-1)
MU 0301	String Ensemble I	3 (1-4-4)
MU 0302	String Ensemble II	3 (1-4-4)
MU 1200	Music and Choreography	3 (1-4-4)
MU 1303	Music Fundamentals III	3 (3-0-6)
MU 1304	Music Fundamentals IV	3 (3-0-6)
MU 1958	Thongchai McIntyre Studies	3 (3-0-6)
MU 2002	Bodyslam Studies	3 (3-0-6)
MU 2211	History of Thai Music	3 (3-0-6)
MU 2221	Popular Music Literature	3 (3-0-6)
MU 2332	Keyboard Skills	1 (0-2-1)
MU 2333	Guitar Skills	1 (0-2-1)
MU 2360	Basic Improvisation	1 (0-2-1)
MU 2503	Chorus III	1 (0-2-1)
MU 2504	Chorus IV	1 (0-2-1)
MU 2511	Vocal Diction I	1 (1-0-2)
MU 2512	Vocal Diction II	1 (1-0-2)
MU 2513	Vocal Diction III	1 (1-0-2)
MU 2514	Vocal Diction IV	1 (1-0-2)
MU 3121	Composition	3 (3-0-6)
MU 3133	Commercial Songwriting	3 (3-0-6)
MU 3134	Jingle Writing	3 (3-0-6)
MU 3135	Jazz Songwriting	3 (3-0-6)
MU 3231	Music Genre Studies	3 (3-0-6)
MU 3232	Hip-Hop and Rap Music	3 (3-0-6)
MU 3241	Vocal Literature	3 (3-0-6)
MU 3351	Conducting	3 (2-3-4)
MU 3551	Acting for Musicians	3 (1-4-4)
MU 3552	The Art of Guitar Making	3 (3-0-6)
MU 3602	Music Therapy	3 (3-0-6)
MU 3603	Music, Health, and Well-being	3 (3-0-6)
MU 3604	Music and Gender Studies	3 (3-0-6)
MU 3701	Music Education Management	3 (3-0-6)
MU 3702	Music Curriculum and Instruction	3 (3-0-6)
MU 3703	Methodology of Music Teaching	3 (3-0-6)
MU 3704	Music Teaching	3 (2-1-6)
MU 4103	Form and Analysis	3 (3-0-6)
MU 4112	Arranging	3 (3-0-6)
MU 4136	Advanced Jazz Songwriting	3 (3-0-6)
MU 4223	Music in Human Life	3 (3-0-6)
MU 4539	Music Cognition	3 (3-0-6)
MU 4545	Careers and Professions in Music	3 (3-0-6)
MU 4750	Music Pedagogy	3 (3-0-6)

6. Free Elective Courses (9 Credits)

Students can take free elective courses of 9 credits from any faculty at Assumption University upon completion of the prerequisites (if any).

*Subjects offered for non-music major-students taking as MINOR (18 Credits)

MB 2433	Computer Applications for Musician	3 (1-4-4)
MB 2531	Music Business	3 (3-0-6)
MB 2532	Music Industry	3 (3-0-6)
MB 3512	Legal Aspects in Music Business	3 (3-0-6)
MS 1301	Musical Skills I	2 (1-2-3)
MS 1302	Musical Skills II	2 (1-2-3)

MS 2301

Musical Skills III

2 (1-2-3)

**Subjects suggested for non-music major-students taking as FREE ELECTIVE COURSES

MB 1001	Music Business Fundamentals	3 (3-0-6)
MP 1001	Music Production Fundamentals	3 (1-4-4)
MS 1300	Introduction to Musical Skills	1 (0-2-1)
MU 1001	Music Appreciation	3 (3-0-6)
MU 1131	Pop Songwriting (Thai)	3 (3-0-6)
MU 1132	Pop Songwriting (English)	3 (3-0-6)

STUDY PLAN

Year 1

First Semester

Course Code		Course Title	Credits
BBA 1001		Business Exploration	3 (3-0-6)
	BG 1001	English I	3 (2-3-6)
	BG 14031	Ethics Seminar I	Non-credit
	MB 2531	Music Business	3 (3-0-6)
	MS 1001	Major Instrument I	2 (1-2-3)
	MP 2400	Audio Fundamentals	3 (3-0-6)
	MU 1301	Music Fundamentals I	3 (3-0-6)
	MU 1501	Chorus I	1 (0-2-1)
	MU 7001	Concert and Seminar Attendance I	Non-credit
		Total	18 (15-7-34)

Second Semester

Course Code		Course Title	Credits
	BG 1002	English II	3 (2-3-6)
	BG 14032	Ethics Seminar II	Non-credit
	MB 1500	Introduction to Data Science	3 (3-0-6)
	MS 1002	Major Instrument II	2 (1-2-3)
	MP 2510	Visual Media for Musician	2 (1-2-3)
	MP 2511	Digital Photography for Musician	1 (0-2-1)
	MU 1302	Music Fundamentals II	3 (3-0-6)
	MU 1231	History and Literature of Music	3 (3-0-6)
	MU 1502	Chorus II	1 (0-2-1)
	MU 7002	Concert and Seminar Attendance II	Non-credit
		Total	18 (15-11-32)

Year 2

First Semester

Course Code		Course Title	Credits
	BBA 1104 BG 14033 BG 2000	Fundamentals of Marketing Ethics Seminar III English III	3 (3-0-6) Non-credit 3 (2-3-6)
	MA 1000	Business Mathematics and Statistics	3 (3-0-6)
	MB 2500	Business Intelligence and Data Analytics	3 (3-0-6)
	MS 1003	Major Instrument III	2 (1-2-3)
	MP 2410	Music Computer Application	3 (1-4-4)
	MU 2131	Basic Songwriting	2 (2-0-4)
	MU 7003	Concert and Seminar Attendance III	Non-credit
		Total	19 (15-9-35)

Second Semester

Course Code		Course Title	Credits
	BBA 1003	Microeconomics and Personal Finance	3 (3-0-6)
	BG 14034	Ethics Seminar IV	Non-credit
	BG 2001	English IV	3 (2-3-6)
	MB 3540	Digital Music Marketing	3 (3-0-6)
	MS 1004	Major Instrument IV	2 (1-2-3)
	MP 3411	Song Demo Production	3 (1-4-4)
	MP 3510	Computer Graphic for Musician	3 (1-4-4)
	MU 0201	Music Ensemble I	1 (0-2-1)
	MU 7004	Concert and Seminar Attendance IV	Non-credit
		Total	18 (11-15-30)

Year 3

First Semester

Course Code		Course Title	Credits
	BAC 1601	Fundamentals of Finanicla Accounting	3 (3-0-6)
	BG 14035	Ethics Seminar V	Non-credit
	MB 3512	Legal Aspects in Music Business	3 (3-0-6)
	MU 7005	Concert and Seminar Attendance V	Non-credit
		Two Concentration Courses	6 (3-0-6)
		One Major Elective Course	3 (3-0-6)
		One General Education Elective Course	3 (3-0-6)
		Total	18 (18-0-36)

Second Semester

Course Code		Course Title	Credits
	BG 14036	Ethics Seminar VI	Non-credit
	MB 3539	Methodology and Research Writing	3 (3-0-6)
	MB 3550	Feasibility Study for Music Entrepreneur	3 (3-0-6)
	MU 7006	Concert and Seminar Attendance VI	Non-credit
		Two Concentration Courses	6 (6-0-12)
		One General Education Elective Course	3 (3-0-6)
		One Free Elective Course	3 (3-0-6)
		Total	18 (18-0-36)

Summer Session

Course Code		Course Title	Credits
	MB 4000	Internship in Music Entrepreneurship	0 (240 hours)
		Total	0 (240 hours)

Year 4

First Semester

Course Code		Course Title	Credits
	BG 14037	Ethics Seminar VII	Non-credit
	GE 2200	Ethics	3 (3-0-6)
	MB 4538	Concert Management	Non-credit
	MS 4001	Senior Project I	0 (0-9-0)
	MU 7007	Concert and Seminar Attendance VII	Non-credit
		Two Concentration Courses	6 (6-0-12)
		Two Major Elective Courses	6 (6-0-12)
		Total	15 (15-0-30)

Second Semester

Course Code		Course Title	Credits
	BG 14038	Ethics Seminar VIII	Non-credit
	MB 4500	Music Entrepreneurship Seminar	2 (2-0-4)
	MS 4002	Senior Project II	0 (0-9-0)
	MU 7008	Concert and Seminar Attendance VIII	Non-credit
		One Major Elective Course	3 (3-0-6)
		Two Free Elective Courses	6 (6-0-12)
		Total	11 (11-9-22)

Curriculum 2019

ABAC School of Music